πŸ“Š Weekly Paid Ads Performance Dashboard

Last week: Mar 27 – Apr 02, 2026 Β· Full campaign: Mar 6 – Apr 02, 2026 Β· Updated: April 07, 2026

πŸ“ˆ Overview Last Week vs Prev Week vs Campaign

Green β–² = improving vs reference Β· Red β–Ό = worsening Β· % of campaign = share of cumulative total (spend / installs / users)

πŸ” Key Findings & Next Actions

Q2 plan cross-referenced Β· region / channel / campaign level Β· top 3 signals
πŸ”΄
Viet Nam eCPI $0.14 β€” 181% above plan target ($0.05)RegionΒ· Q2 Plan ref
Tier: Scale | Strategy: Cheapest CPI overall. TikTok-first β€” VN over-indexes on short video. | Pause if CPI >$0.08 for 7 days.
β†’ Pause weakest ad sets in Viet Nam and test new creatives for 5 days before reducing budget.
🟒
Spain eCPI $0.09 β€” 84% below plan target ($0.55)RegionΒ· Q2 Plan ref
Over-delivering on efficiency. Tier: Test | Higher CPI market β€” quality over volume. Google-heavy (60%). Gate: CPI <$0.55, D1 >20%.
β†’ Increase Spain daily budget by 30% (Q2 over-deliver rule). Fund from Spain if needed.
πŸ“…
Next week (Apr 13) β€” Phase 1: Build phaseNext-Week Plan
(1) ASO Spanish agency screenshots + descriptions live | (2) Monitor PY gate: CPI <$0.10 by Apr 28 | (3) Rotate Google UAC creatives if any market CPI up >20% vs prior week
β†’ ASO Spanish agency screenshots + descriptions live
Last Week
Mar 27 – Apr 02, 2026
vs Prev Week
Mar 19–26
Full Campaign
Mar 6 – Apr 02, 2026
πŸ’° Ad Spend
$912.11
β–² +3.3%
28.6% of campaign total
$3,186.94
πŸ“¦ Installs
10,610
β–² +9.1%
25.7% of campaign total
41,294
πŸ“‰ Blended eCPI
$0.09
β–Ό -5.3%
β–² +11.4%
campaign: $0.08
πŸ‘₯ Users (report)
7,170
β–² +1.1%
30.4% of campaign total
23,619
πŸ’Έ CPA
$0.13
β–² +2.2%
β–Ό -5.7%
campaign: $0.13
πŸ” D1 Retention
7.5%
N/A (no prev week file)
β–² +14.7%
campaign: 6.5%
πŸ” D3 Retention
2.7%
N/A
β–² +3.4%
campaign: 2.6%
πŸ” D7 Retention
1.0%
N/A
β–Ό -29.7%
campaign: 1.4%

Total Installs by Channel β€” Full Campaign

Total Installs by Channel β€” Last Week

Weekly Trend β€” Avg eCPI & Total Ad Spend (6 weeks)

πŸ“‘ Performance by Channel

CPA not shown by channel β€” the Daily User Report does not contain channel attribution. CPA is only available by Country. | * = N/A

Ad Spend by Channel β€” Last Week (Mar 27 – Apr 02, 2026)

Ad Spend by Channel β€” Full Campaign (Mar 6 – Apr 02, 2026)

Channel Spend Installs eCPI Install→Launch D1 Ret D3 Ret D7 Ret
Google Ads
Last week (Mar 27 – Apr 02, 2026)		 $736.07
80.7% of total		 6,334 $0.12 95.9% 7.6% 2.6% 1.0%
Facebook
Last week (Mar 27 – Apr 02, 2026)		 $127.82
14.0% of total		 1,071 $0.12 96.2% 8.8% 4.3% 0.5%
TikTok for Business
Last week (Mar 27 – Apr 02, 2026)		 $48.22
5.3% of total		 624 $0.08 89.2% 7.0% 2.6% 2.2%
Organic
Last week (Mar 27 – Apr 02, 2026)		 $0.00
0.0% of total		 2,581 $0.00 86.9% 6.7% 2.4% 0.7%
── Full Campaign (Mar 6 – Apr 02, 2026) ──
Google Ads
Campaign (Mar 6 – Apr 02, 2026)		 $2,251.44
70.6% of total		 20,754 $0.11 95.9% 7.2% 2.8% 1.4%
TikTok for Business
Campaign (Mar 6 – Apr 02, 2026)		 $552.93
17.3% of total		 8,146 $0.07 89.2% 3.4% 1.3% 0.7%
Facebook
Campaign (Mar 6 – Apr 02, 2026)		 $382.58
12.0% of total		 2,451 $0.16 96.2% 8.6% 3.7% 1.5%
Organic
Campaign (Mar 6 – Apr 02, 2026)		 $0.00
0.0% of total		 9,943 $0.00 86.9% 7.2% 3.1% 1.9%

🌍 Performance by Country

Spend by Country (Last Week)

Installs by Country (Last Week)

Country Spend Installs eCPI Users (report) CPA Install→User D1 Ret D3 Ret D7 Ret
Colombia
Last week (Mar 27 – Apr 02, 2026)		 $235.06 3,736 $0.06 2,933 $0.08 78.5% 8.6% 3.1% 0.7%
Argentina
Last week (Mar 27 – Apr 02, 2026)		 $239.23 3,046 $0.08 2,137 $0.11 70.2% 7.0% 2.8% 1.1%
Viet Nam
Last week (Mar 27 – Apr 02, 2026)		 $226.41 1,609 $0.14 922 $0.25 57.3% 6.1% 1.7% 0.8%
Brazil
Last week (Mar 27 – Apr 02, 2026)		 $120.37 829 $0.15 550 $0.22 66.3% 5.6% 1.9% 1.4%
Spain
Last week (Mar 27 – Apr 02, 2026)		 $84.97 994 $0.09 628 $0.14 63.2% 8.5% 3.0% 1.4%
── Full Campaign (Mar 6 – Apr 02, 2026) ──
Colombia
Campaign (Mar 6 – Apr 02, 2026)		 $709.94 11,118 $0.06 8,230 $0.09 74.0% 8.1% 3.3% 1.5%
Argentina
Campaign (Mar 6 – Apr 02, 2026)		 $696.59 9,369 $0.07 6,463 $0.11 69.0% 6.9% 2.8% 1.3%
Viet Nam
Campaign (Mar 6 – Apr 02, 2026)		 $1,194.78 13,578 $0.09 5,117 $0.23 37.7% 4.2% 1.8% 1.1%
Brazil
Campaign (Mar 6 – Apr 02, 2026)		 $390.89 3,058 $0.13 1,855 $0.21 60.7% 5.2% 1.9% 0.9%
Spain
Campaign (Mar 6 – Apr 02, 2026)		 $222.85 2,760 $0.08 1,954 $0.11 70.8% 8.8% 3.1% 2.0%

🎯 Campaign Detail β€” Week 1 April

Source: Ads Report - Raw by Campaign.csv | Week 1 April per-campaign breakdown. Rows highlighted amber = eCPI > 1.5Γ— average ($0.080). Click headers to sort.
Channel Campaign Spend Installs eCPI Install→Launch Install→Record D1 Ret D3 Ret D7 Ret
Google Ads [VN] Vietnam Agency $185.93 1,231 $0.151 87.7% 26.7% – – –
Google Ads [ES] Argentina $145.34 2,023 $0.072 97.5% 44.3% 6.8% 2.6% –
Google Ads [ES] Columbia $128.19 2,465 $0.052 97.5% 12.7% 8.0% 1.9% –
Facebook Social Challenge - New users - ES $102.27 906 $0.113 96.6% 48.1% 7.6% 4.3% –
Google Ads [PT] Brazil $81.11 673 $0.121 96.9% 42.6% 5.1% 2.0% –
Google Ads [ES] Spain $66.34 718 $0.092 98.6% 47.6% 8.2% 3.9% –
TikTok for Business Social Challenge - Latam $45.88 501 $0.092 89.2% 35.3% 6.6% 2.4% 1.7%
Google Ads [ES] Argentina #2 (New) $20.94 106 $0.198 95.3% 200.0% – – –
Google Ads [ES] Columbia #2 (New) $20.91 118 $0.177 96.6% 5.9% – – –
Google Ads [PT] Brazil #2 (New) $20.88 54 $0.387 94.4% 9.3% – – –
Google Ads [ES] Spain #2 (New) $10.11 21 $0.481 100.0% 23.8% – – –
Facebook Retargeting User - Social Challenge - User Data (v2) $8.42 13 $0.647 92.3% 23.1% 7.7% – –
Facebook Social Challenge - New users - VI $6.85 89 $0.077 92.1% – 15.1% 14.3% –
Facebook Social Challenge - New users – PT $1.95 9 $0.217 88.9% 22.2% – – –
Organic unknown $0.00 1,653 $0.000 86.8% 35.1% – – –
Facebook Parent campaign - Test 2 - BR + SP $0.00 0 – – – – – –
Organic app de ronaldinho $0.00 0 – – – – – –
Organic instalar estΓ‘ joya r10 ronaldinho playground $0.00 1 $0.000 100.0% – – – –
Organic pΓ‘gina r10 regates $0.00 0 – – – – – –
Organic r10 playground $0.00 2 $0.000 100.0% – – – –
Organic r10 ronaldinho playground cΓ³ tΓ­nh phΓ­ khΓ΄ng $0.00 1 $0.000 100.0% – – – –
Organic ronaldinho playground $0.00 1 $0.000 100.0% – – – –
Organic ΠΈΠ³Ρ€Ρ‹ ΠΏΡ€ΠΎ Ρ€ΠΎΠ½Π°Π»Π΄ΠΈΠ½ΡŒΠΎ $0.00 1 $0.000 100.0% – – – –

πŸ‘₯ User Registrations

Source: Daily User Report. Filtered: non-Test, non-Deleted users. Weekly = Mar 27 – Apr 02, 2026.
Weekly New Users
7,170
5 main markets
Campaign Total Users
23,619
Mar 6 – Apr 2
Top Country (weekly)
Colombia
2,933 users
Weekly CPA (blended)
$0.13
Total spend Γ· users

Users by Country β€” Weekly vs Campaign

CPA by Country (Last Week)

πŸ’³ Budget Summary Oct 2025 – Jul 2026

Budget Approved 2025
$15,480.00
PM/Req-2511-506, PM/Req-2512-937
Budget Approved 2026
$26,464.00
2026 budget request
Total Spent to Date
$12,793.62
All 3 campaigns (excl. VAT)
Remaining Budget
$29,150.38
30.5% of total budget used
Budget Utilisation β€” 30.5% used $12,793.62 of $41,944.00
$0Remaining: $29,150.38$41,944.00

Spend by Campaign Period

πŸ“… Campaign History All 3 Campaigns

Comparing performance across all campaign periods. Users = paid registrations from Daily User Report (5 main markets).

Users per Campaign

CPI & CPA Trend

CampaignPeriodRegistered Users InstallsBudgetSpent eCPICPAStatus
Campaign 1 Oct 22–Dec 31, 2025 11,105 21,454 $6,000.00 $5,900.00 $0.28 $0.53 βœ“ Ended
Campaign 2 Jan 1–Mar 5, 2026 21,138 36,273 $4,480.00 $3,706.68 $0.10 $0.18 βœ“ Ended
Campaign 3 Mar 6–Apr 2, 2026 23,619 41,294 $5,000.00 $3,186.94 $0.08 $0.13 πŸ”„ In Progress
TOTAL (all campaigns) 55,862 99,021 $15,480.00 $12,793.62 $0.13 $0.23